BWS Festival

Experiential Identity for the 5th annual Black Wall Street Festival, celebrating Black and Brown entrepreneurs and creatives, as well as their contributions to the city’s prosperity.

Exhibit B created the “Be Unforgettable” visual identity and website for Black Wall Street Festival’s fifth and largest year. The annual New Haven event celebrates Black and Brown entrepreneurs, creatives, and community builders. We developed a bold visual language using vivid red gradients, confident typography, and expressive handwritten accents, bringing the festival’s energy into every application. We designed more than 200 signs, carrying the identity across wayfinding, vendor signage, street banners, stage graphics, and entrance branding. Each application balanced visual impact with a clear purpose: welcoming guests, highlighting businesses, and helping attendees navigate the festival. Together with the website and campaign creative, the project included more than 250 assets for an event that brought together 15,000 attendees and 407 vendors.