LA 1:44 PM • NYC 4:44 PM

THE BEST TIME TO EXECUTE WAS YESTERDAY. THE NEXT BEST TIME IS TODAY. • THE BEST TIME TO EXECUTE WAS YESTERDAY. THE NEXT BEST TIME IS TODAY. • THE BEST TIME TO EXECUTE WAS YESTERDAY. THE NEXT BEST TIME IS TODAY. • THE BEST TIME TO EXECUTE WAS YESTERDAY. THE NEXT BEST TIME IS TODAY. •

CREATE Org

Making pandemic preparedness feel more approachable, cultural, and community-centered for CREATE Org.

Sector

Team

Agency

Events & Experiential

Exhibit B Agency — Art Direction

19th & Park

About The Type

Restart is a neo-grotesque sans-serif designed for clarity and cultural presence. Its generous height and balanced spacing ensure messages are easy to read, while its Hard and Soft variants allow for flexibility. It can be sharp when we want impact, rounded when we want warmth. This duality makes it a perfect fit for a campaign that is both playful and powerful.

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LA 1:44 PM • NYC 4:44 PM