Celebrating neurodivergent kids with Sonshine Boys.

Sonshine Boys was founded by a mother whose son spent time in the NICU as a newborn and later received an autism diagnosis. Wanting him, and boys like him, to feel represented, celebrated, and understood, she set out to create an apparel brand that could also provide community for families raising children on the spectrum. Exhibit B developed the brand strategy, verbal identity, and visual system, positioning Sonshine Boys as both a children’s clothing label and a platform for education, inclusion, and advocacy.