IN REAL LIFE SKIN
IN REAL LIFE SKIN
In Real Life Skin
In Real Life Skin is a skincare lifestyle brand that focuses on neurocosmetics and ancestral wisdom. Founded by Alyssa Ashley who was inspired by her upbringing in a West Indian household. Alyssa witnessed first hand the benefits of natural ingredients to nourish and illuminate the body from the inside out and was driven to create formulas that balance tradition with innovation.
Client
In Real Life Skin
Deliverables
Brand Identity + Packaging
Skincare for the ambitious.
We built the brand around Alyssa Ashley’s West Indian upbringing and heritage, using that foundation to shape the positioning, visual language, color palette, typography, and packaging system. The result was a brand that felt personal, intentional, and ownable.
The color palette draws from the Founder’s Guyanese background through color cues tied to land, water, sunlight, and warmth. Vivid blues reference Guyana’s rivers and sky, olive nods to its lush landscape, and ember and gold bring in a sense of heat, vitality, and cultural richness.
The design system resolved the brand’s core mission: making skincare feel easy without making it feel light on results.
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