Sonshine Boys
Sonshine Boys is a purpose-led and community-focused boy’s apparel brand, passionately dedicated to making a positive difference in the lives of children with autism. By embracing inclusivity at their core, they aim to raise awareness about neurodivergent children by creating apparel that uplifts and brings joy and empowerment through positive affirmations.
Client
Sonshine Boys
Year
2024
Deliverables
Brandspresso
Exhibit B Agency developed the brand strategy and identity for Sonshine Boys. As you explore the case study, you'll find that every part of the visual identity reflects the bands ethos and mission.
Every brand has an origin story.
In the heart of a personal journey marked by challenges and profound love, the idea for Sonshine Boys was born. When the Founders son arrived into this world, he faced an uphill battle, spending the first ten months of his life in the NICU. This deeply personal experience ignited a desire to channel their journey into something bigger that could positively impact the lives of other families facing similar challenges.
In developing the brand strategy and visual identity for Sonshine Boys, our comprehensive understanding of the brands story and their commitment to celebrating and supporting the uniqueness of every child, particularly those with special needs, was the foundation of our creative process.
Our approach was methodical and thoughtful, ensuring that every element of the visual identity resonated with the ethos of joy, education, and advocacy that Sonshine Boys embodies.
The Logo
In the initial stage of the logo concept for Sonshine Boys, we embraced the idea of foundational building blocks, symbolizing the essential elements of growth and development. Our exploration focused on integrating these building blocks with the playful essence of children's apparel and the supportive community spirit embodied by the brand. This approach ensured that the logo would resonate with the values of joy and inclusivity central to the Sonshine Boys' mission.
WORK WITH US
Our Brandspresso service is designed for businesses seeking a quick and effective foundation for their brand. By focusing on only the essentials, we offer a clear roadmap for your brand's voice and visual identity, ensuring consistency and impact in all your interactions. As part of your purchase, you'll receive a handy physical flash drive or SD card loaded with all your essential branding elements, providing effortless and immediate access to your brand's core assets.