The Wakeful
The Wakeful is a news outlet that curates incisive journalism from storytellers who uplift and honor the authentic narratives of Black girls and women.
Client
The Wakeful
Year
2024
Deliverables
Brandspresso
Brand Research & Strategy
Social Media Branding & Strategy
Logo Development
Exhibit B Agency developed the identity for The Wakeful. The Wakeful is filling the void in mainstream media by providing content that highlights the impact of Black woman in the community.
The mood board represents a sense of vivid vitality and strength, steering clear of traditional femininity to embrace a more vibrant and dynamic feel.
The dominant use of bold, saturated hues like deep and fiery oranges reflects a spirit of awakening. The bright colors are balanced with the deep blues and subtle indigos, which add depth and a touch of introspection, signifying the multifaceted experiences of Black Women.
The accents of bright florals introduce an element of growth.
Shades of black and darker tones ground the palette, symbolizing the solid foundation and resilience inherent in the stories The Wakeful aims to tell. These foundational colors give the brighter, more vibrant colors a stage from which to stand out, much like the platform aims to highlight the voices and stories of Black women.
